CPQ may be a term you have started to hear increasingly in the marketing and manufacturing world. The abbreviation CPQ stands for configure, price and quote.
A CPQ system is a tool specifically designed to make these three functions easier, quicker and more efficient. With the rise of the digital age and industry 4.0, it makes sense that websites and digital selling have become a higher priority. While physically going into a store or business used to be the only way to make a purchase, today we can customize and buy just about anything online or through an app. Enter CPQ.